Full-funnel campaign created for Alice Healthtec translating brand principles in each buying decision phase. We care about people, that's why we are always beside you to ask: how are you?
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This campaign led to 16 p.p. increase in branded search for the term 'alice'. This was the first time we were able to prove brand interest increase from a single campaign and resulted in lower cost-per-lead, benefiting organic search conversions.
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